You'd have to be a disciple of pickup truck design to spot the differences between the 2013 Ford F-Series shown above and the previous model year, the best-selling vehicle in the United States.
It's that time in the life cycle of a U.S. pickup when the engineers give it a few sparkly bits to let the marketers have something to work with -- while they busy themselves with the real work of an all-new model, due two years from now.
For 2013, Ford says the F-Series gets a new set of grilles that look more than ever like the towering front of the Heavy Duty line, along with optional HID headlamps, new wheel choices and a version of Ford's MyFordTouch system that can handle drivers wearing work gloves, among other enhancements. Good news for those hay haulin' types who've been waiting for Alcantara seat inserts to impress the ladies -- your prayers have finally been answered as well. There's no major changes in engine choices, including the twin-turbo V6 that accounts for nearly half of F-Series sales.
Nothing on the immediate horizon suggest any challenge to Ford's sales dominance in pickups, with the Chevrolet Silverado and GMC Sierra prepping for all-new versions that won't go into production until next year. A more complete update of Chrysler's Ram pickup arrives this year, with an 8-speed transmission and other fuel-saving tweaks which should make the truck more competitive with the F-Series. But among many pickup owners, switching brands is one sure way to signal a crisis of personal identity.