No automaker makes more out of a single model than Porsche. Yes, there's far more ways to combine options on an F-Series pickup, but those are just permutations on a factory line. Porsche aims to make every new mix of features a unique model, helping would-be Porsche owners embrace the sizable markups that accompany them. This represents the pinnacle of Porsche's efforts so far, the Porsche 911 Club Coupe, of which only 13 copies will be built and 12 sold -- and just because you have $175,580 doesn't mean you'll be allowed to own one.
Porsche says the 911 Club Coupe was built for the true fans to mark the 60th anniversary of the first club for Porsche drivers. Their special model comes with several upgrades, including engraved plates, a unique mini-whaletail and an engine upgrade to 430 hp. Of the 13 built, Porsche will hold onto one and let 12 Porsche Club members from around the word win a chance to buy one in a raffle. Everyone else will just have to make do with slightly less special 911s.
Other news this morning:
California Highway Patrol favors Ford Explorer as new ride: Why should police be immune from the same desires for more room that's driven everyone else into SUVs? (Detroit Free Press)
A123 raises "going concern," "strategic options" red flags: America's biggest start-up battery maker has nothing but trouble on the horizon. (Reuters)
New Volkswagen midsize SUV "under discussion" for U.S.: Translation: We want it if Wolfsburg will green-light it. (The Detroit Bureau)
Ford can't keep up with auto demand/Ford boosted incentives in May after April cut: Reading these stories back to back creates a little bit of dissonance. Ford's CEO says the company's sales fell because it simply didn't have enough cars and trucks over the past couple of months, and that everything will be better once it ramps up factories. Ford's sales analyst admits that the company boosted sales incentives in May after cutting back maybe a skosh too far in April. It's possible to be both -- Ford does appear to be short a few key models and could have misread the incentive game in April. But it's a problem that Wall Street won't want to see repeated.